Contact King Country Creative | Branding & Design Waikato, NZ

Brand Consult Meeting

This will be completed alongside the client during the Brand Consultation.

Contact Name

Business Name

BRAND REPUTATION - What words would you want used to describe your brand?

BRAND REPUTATION - What words would you NOT want used to describe your brand?

BRAND PERSONALITY - Think about your brand’s personality as if it were a person, what would it look like? how would you describe it? i.e. outgoing, down to earth, genuine, outspoken, bold, passionate, elegant, reserved, minimalist, innovative...

BRAND TONE OF VOICE - If your brand was a person how would it speak/sound? i.e. Fast, Slow, Direct, Casual, Friendly, Formal...

BRAND CHARACTERISTICS - On a scale from 1 to 5 - please choose how your brands image falls between these opposing Characteristics. (Please leave any additional comments here)

1. Simple - 5. Complex

1. Feminine - 5. Masculine

1. Black & White - 5. Colourful

1. Casual - 5. Professional

1. Serious - 5. Fun

1. Classic - 5. Modern

1. Affordable - 5. Luxurious

EXISITNG BRANDING/MARKETING MATERIAL (if applicable) - Please list any existing branding/marketing material you already have. i.e. Logo, Email Signature, Facebook Page, Instagram Page, Newsletter... What do you like or dislike about your existing branding?

BRANDING CONTENT & MARKETING MATERIAL - Please list what branding content/marketing material you would like to create for your brand - including any specific design items. (Logo, Website, Favicon, Business Cards, Uniforms, Vehicle Sign writing, Signage, Brochures, Posters, Social Media Posts, Social Media Profile Pic/Banner)

BRAND STYLE - Do you have a particular style you would like to portray with your branding? i.e: Minimalist, Professional, Luxurious, Playful, Modern, Traditional...

MUST HAVES - Is there anything specific you want in terms of how your brand is presented visually? Any non negotiable/must-have elements that your design needs?

DISLIKES - Is there anything you dislike, can’t stand, or definitely don’t want in terms of the design?

SPECIAL REQUIREMENTS - Are there any special requirements and/or project sensitivities we need to know about?

Please select your Top 3 fonts from the Font Sheet below

Please select your Top 3 logos from the Logo Sheet below

Please select your Primary Colour to be used

Please select your Secondary colour to be used

Any additional comments

Address

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