Contact King Country Creative | Branding & Design Waikato, NZ

Brand Consult Meeting

This will be completed alongside the client during the Brand Consultation.

Contact Name

Business Name

Please list the top three core values of your business (ie: affordable, professional, high quality service...)

Who will you be offering your product/services to and who needs it the most?

How will your target audience find you? How will they hear about you? (online, social media, word of mouth, shops, suppliers, events)

Please tell me about your ideal/dream client

What are the 3 main pain points/ struggles your ideal client has? What do you offer that addresses these pain points?

Who are your top 3 competitors? (Please provide names & websites if possible)

BRAND REPUTATION - What words would you want used to describe your brand?

BRAND REPUTATION - What words would you NOT want used to describe your brand?

What type of experience do you want people to have when they interact with your brand?

BRAND PERSONALITY - Think about your brand’s personality as if it were a person, what would it look like? how would you describe it? i.e. outgoing, down to earth, genuine, outspoken, bold, passionate, elegant, reserved, minimalist, innovative...

BRAND TONE OF VOICE - If your brand was a person how would it speak/sound? i.e. Fast, Slow, Direct, Casual, Friendly, Formal...

BRAND STYLE - Do you have a particular style you would like to portray with your branding? i.e: Minimalist, Professional, Luxurious, Playful, Modern, Traditional...

BRAND CHARACTERISTICS - On a scale from 1 to 5 - please choose how your brands image falls between these opposing Characteristics. (Please leave any additional comments here)

1. Simple - 5. Complex

1. Feminine - 5. Masculine

1. Black & White - 5. Colourful

1. Casual - 5. Professional

1. Serious - 5. Fun

1. Classic - 5. Modern

1. Affordable - 5. Luxurious

EXISITNG BRANDING/MARKETING MATERIAL (if applicable) - Please list any existing branding/marketing material you already have. i.e. Logo, Email Signature, Facebook Page, Instagram Page, Newsletter... What do you like or dislike about your existing branding?

BRANDING CONTENT & MARKETING MATERIAL - Please list what branding content/marketing material you would like to create for your brand - including any specific design items. (Logo, Website, Favicon, Business Cards, Uniforms, Vehicle Sign writing, Signage, Brochures, Posters, Social Media Posts, Social Media Profile Pic/Banner)

MUST HAVES - Is there anything specific you want in terms of how your brand is presented visually? Any non negotiable/must-have elements that your design needs?

DISLIKES - Is there anything you dislike, can’t stand, or definitely don’t want in terms of the design?

SPECIAL REQUIREMENTS - Are there any special requirements and/or project sensitivities we need to know about?

Please select your Top 3 fonts from the Font Sheet below

Please select your Top 3 logos from the Logo Sheet below

Please select your Primary Colour to be used

Please select your Secondary colour to be used

Any additional comments

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